Portfolio
Welcome to my portfolio! Here you'll find a collection of my agency and independent work from the past four years. For your viewing pleasure, I've organized my samples into four categories:
(1) Health Tech, Holistic Wellness, Fitness
(2) Psychology Centers & Addiction Services
(3) Evidence-Based Alternative Medicine
(4) Personal Development & Career Coaching
Anything underlined is linked to my work. If you have any questions, just send me a message and I'll get back to you ASAP.
Health Tech, Holistic Wellness, Fitness
01
Muse: the Brainwave Sensing Headband
SEO Blogs • Newsletters • Social Media
One of my favorite clients to-date has been Muse, the EEG headband that specializes in neurofeedback brain training to help clients reclaim inner peace, hone their focus, and improve their sleep quality.
In our time together I spearheaded SEO-tailored blog content, email campaigns, and social media that translated dense neuroscience and health science into understandable, relatable, and life-changing content.
Social Media Samples
SEO Blog Samples
“On Instagram, her contributions led to a 93% year-over-year increase in total engagements, thanks to a staggering 356% increase in post frequency… Furthermore, Madison's efforts resulted in a 220% increase in total engagements on Facebook year over year, accompanied by a 2.33% growth in our fan base.”
“Our blog post frequency increased by 60%, resulting in an extraordinary 281% surge in social engagements related to blogs and an 8.47% boost in web traffic on all blog articles.“
~ Madison Ramsay, Product Marketing Manager at Muse
02
Trusted Nutrition (SEO Blogs)
I worked with Trusted Nutrition to write competitive, informative, and fun SEO blogs focused on trending and little-discussed topics in fitness. I worked independently to source topics and load them into Wordpress.
SEO Blog Samples
Psychology Centers & Addiction Services
01
Bhatia Psychology (SEO Blogs)
Bhatia Psychology is an evidence-based and heart-centered therapeutic mental health services group. I worked as a ghostwriter with an agency to write easy-to-read, educational articles with a spirit of warmth, support, and professionalism that competed with other high-ranking articles.
SEO Blogs
1. 6 Myths About Panic Disorder Debunked
2. How Psychologists Help Kids and Teens with ADHD
3. How Smoking and E-cigarettes Affect Mental Health
02
Headlands ATS (SEO Articles)
I worked with an agency (Active Marketing) to translate complex health sciences into professional, engaging, and competitive SEO blogs that give insight and educate about addiction rehabilitation.
SEO Article Samples
03
Pacific Beach Health (SEO Blogs)
I also worked with Active Marketing to translate complex health sciences into professional, engaging, and competitive SEO blogs that give insight and educate about addiction rehabilitation.
SEO Blog Samples
04
Stages of Recovery (SEO Blogs)
I worked Active Marketing for another addiction client to translate complex addiction treatment services into professional, engaging, and competitive SEO blogs that give insight and educate about addiction rehabilitation.
SEO Blog Samples
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Evidence-Based Alternative Medicine
01
Healing Lab
SEO Blogs • Newsletters • Social Media • Guides • Website Rewrites • FB Ads
Healing Lab specializes in holistic approaches to arthritis and chronic pain, namely through nutrition, supplements, lifestyle shifts, and energy healing. I've worked with Healing Lab since 2021 on a variety of projects, defining brand voice and market strategy while navigating FDA regulations.
Social Media Samples
SEO Blog Samples
Email Newsletter
(I don't receive the emails, so I've linked the finalized copy in Google Doc form as delivered to my client.)
02
Tapping with Dani
SEO • Brand Voice • Website • Course Sales Pages • Speeches
Dani is a trauma-informed care provider who offers courses in Emotional Freedom Techniques and Tapping.
Since our first meeting, I’ve collaborated with Dani on numerous projects, including helping Dani define her brand voice, write her website, and write a collection of speeches together.
03
Lauri Poldre Transformative Sound
SEO • Brand Voice • Website • Product Descriptions
Lauri is a sound bath guide specializing in clarity and performance-enhancing sound for the tech industry.
I worked with Lauri to flesh out his brand voice, before doing SEO and market research to make sure his website was not only discoverable, but appealed to his target audience. I wrote his website and the product descriptions for each of his tracks.
Personal Development & Career Coaching
01
Career & Confidence Coach for Women in Tech
Brand Voice • SEO Strategy • Website Copy • Social Media • SEO Blogs
Rachel Leeman-Munk is a Senior Software Engineer who was seeking support in building out her website and launching her coaching business supporting women engineers in tech.
Together, we uncovered her brand voice, infused targeted SEO keywords into her site, and wrote her website and a starter pack of blogs and social media posts to launch her business!
Social Media Samples
SEO Blog Samples
02
Career Coach, Cynthia Orduña
Website Landing page • Sales Pages • Course Modules • Pitches •
Social Media • SEO Blogs • Brand Guidelines
My work with Cynthia first began with writing her monthly LinkedIn content. Cynthia preferred a more collaborative approach, and we would hold regular calls where she would share her ideas, and I would then crystallize them into content.
Later, I helped write her website landing page and course sales page, Youtube profile, course modules, pitches for magazines, internal brand guidelines, ads, and SEO blogs.
Social Media Samples
SEO Blog: 3 Easy Ways to Manifest Your Dream Job
"I utilized her copywriting services for everything from my website, Instagram posts, LinkedIn posts, and content repurposing because she's just THAT good. On LinkedIn, my visibility increased 3x more than before, I had posts hit 10k views, and was invited to speak on multiple podcasts and virtual events in just a few months of working together."
~ Cynthia Orduña, Career Coach
03
Napoleon Hill Institute
SEO • Brand Voice • Website Copywriting
The Napoleon Hill Institute stands as the first-ever coaching program with exclusive rights to the seminal coaching work Napoleon Hill penned in his book, "Think and Grow Rich."
I worked with the Napoleon Hill Institute to uncover their unique brand voice (one of class, fiery purpose, and heart-centered motivation), and write an inspiring, impact-oriented landing page for their website launch.
04
VLove Inc, Vanessa Montes
SEO • Brand Voice • Website • Workshop Descriptions
Vanessa is a corporate and personal wellness coach. She reached out to me to help her flesh out her brand voice and write her website, including her about page, sales pages, and workshop descriptions.
As she pivoted towards corporate clientele, she reached out to me again to revise and fine-tune her webpage copy.
"Madison has been god sent for my business! Not only is she professional in her work, but she is so articulate, kind, patient, and just a dream to work with. She listened to everything I told her and turn my words into art."
~ Vanessa Montes, Founder of VLove, Inc
05
Cherry Bligh, Wellness Coach
SEO • Brand Voice • Website Copywriting
Cherry hired me to revamp her website and make it more engaging and relatable. In our first meeting, I worked to uncover more of Cherry’s “why” and understand her unique approach to the work. I wrote out her website (including her homepage, about, therapeutic approaches page, program sales page, and more).
The end result: a website that sparkled and called out to the hearts of those she truly wanted to connect with.
06
Altaz Coaching
Brand Voice • Website Copywriting
Jessica works as a decision empowerment coach and is the Founder of Altaz Coaching. She reached out to me for help updating her website. She wanted to make the writing more specific to her approach and personal for her audience. We collaborated to crystallize her coaching philosophy and brand voice, and I wrote her website.
